Before starting his name-sake theatre Steve Wyrick performed at the Sahara Hotel & Game in a theatre custom-built for him at a cost of $56 million dollars. He would continue to head South down the Strip to headline at one of the largest resorts on the Strip, the Aladdin Resort & Game. In January 2007 Steve opened the $35 million dollar Steve Wyrick Entertainment Complex at Planet Hollywood Resort & Game in Las Vegas. The 33,000 square-foot multi-level compound features the Steve Wyrick Theatre, Magiq Shoppe and TRIQ UltraLounge.